KNICK – The Art of Measuring – Precision Meets Experience – Hands-on Exhibition TechnologyACHEMA Frankfurt / 308 m² / Exhibition Architecture
Under the exhibition motto “The Art of Measuring,” we developed a new, forward-looking exhibition concept for KNICK at ACHEMA. Spanning over 300 m², the traditional German company presented itself with a modern, strong brand presence. The modular stand concept has since been successfully implemented at various trade fairs.
In the specially designed Art Lab, KNICK, an expert in electronic measuring devices, presented its comprehensive product range. The exhibits were displayed on modularly designed Application Desks, inviting visitors to experience and test the technical solutions live on-site.
A spacious communication zone was created, contrasting in color with the product area. Here, invited guests were welcomed in a relaxed atmosphere – a place for exchange, encounters, and targeted brand loyalty.
Thus, the brand architecture combines technical precision with first-class service, creating both a functional and emotional brand experience. The ongoing collaboration since 2022 underscores the trust and continuity in the execution of trade fair appearances for KNICK.
