Bauknecht Trade Fair – Experience innovations – Bauknecht on the big stageIFA Berlin / 915 m² / Trade fair architecture
For the first time, the traditional company Bauknecht presented itself with its own hall at the IFA in Berlin. Product innovations, technological innovations and visionary concept studies were presented on around 915 m². A specially designed lounge area offered trade visitors space for exchange and retreat.
DIDID was responsible for the conception of this spatial brand world, which made the bridge between technological progress and modern design tangible. The stand concept was based on the corporate identity and was visually supported by key visuals from the current campaign.
Creative installations set accents and made the three product areas – washing, baking, dishwashing – sensually tangible: A chandelier made of shirts, cakes made of papier-mâché and a festively set table ensured visual attention and depth of content.
The exclusive business area offered space for over 80 guests and included three conference rooms, a “Hidden Area” for innovative product concepts and a prominently staged highlight wall. This resulted in a trade fair appearance that intelligently combines brand presence, experience and interaction.
