MSC - Reimagine Containers – Diversity Made VisibleFruit Logistica Berlin / 140m² / Exhibition Architecture
For Fruit Logistica 2023, DIDID | Brand Spaces planned and executed the exhibition stand for MSC. The double-deck structure provided the ideal setting to connect trade visitors with MSC experts and effectively showcase their reefer solutions for fruits and vegetables.
With over 2 million refrigerated containers shipped, MSC is one of the world’s leading companies in the refrigerated transport sector and operates one of the largest and most modern refrigerated container fleets worldwide. The exhibition stand reflected this expertise in design and functionality.
A central element was the specially designed Experience Room. It allowed visitors to tangibly experience the loading capacity of MSC’s refrigerated containers and effectively demonstrated the capabilities of their logistics solutions.
The experience was complemented by a VR application, which allowed visitors to interactively experience the container loading process. This resulted in an exhibition presence that seamlessly combined information, interaction, and brand presence.
