Beko – Three brands, one experience – Diversity under one roofFrankfurt / 440 sqm / Showroom
In the course of merging the Beko, Grundig, and Bauknecht brands under the Beko Europe umbrella brand, the showroom in Frankfurt-Eschborn was completely redesigned. The result is a modern space that makes brand worlds tangible and promotes exchange at the same time.
A central component is a spacious communication area for events. This is complemented by a functional show kitchen that enables live demonstrations, product presentations, and culinary encounters.
With the initial integration of Bauknecht appliances, the entire Beko Europe portfolio is now present in the showroom. In this way, the three brands under one roof can be experienced vividly and in a practical way.
The result is a professional ambiance that offers specialist visitors orientation, facilitates encounters, and makes the brand identity of Beko Europe tangible.
