ROCCAT - Shop in Shop – Experience Gaming – Technology in the SpotlightSaturn Hamburg / 35m² / Retail
The Hamburg-based company ROCCAT has been developing first-class gaming hardware since 2007. On the shop-in-shop area in Saturn Hamburg, DIDID effectively implemented the company’s new design and made the brand world tangible for customers.
The aim was to present the colorful and technically sophisticated products in a modern, brand-strong environment and to clearly differentiate them from competitors. For this purpose, a tailor-made furniture design was developed, which, with integrated lighting and luminous color gradients, forms an expressive background and optimally showcases the products.
Black surfaces frame the new packaging discreetly and elegantly, while exposed concrete elements give the area a distinctive, haptic depth.
The combination of high-quality materials, sophisticated lighting design and strong color contrasts creates a unique brand experience that visibly combines innovation and brand identity – modern, expressive and unmistakably ROCCAT.
