SEB Professional Experience Center – Brand Diversity in One Place – Experience, Test, and ExchangeGeislingen an der Steige / Showroom / 700 m²
With the new SEB Professional Experience Center in Geislingen an der Steige, we created a place where brands come to life. Spanning 700 m², the multifunctional exhibition space unites the entire solution portfolio of SEB Professional – from WMF Professional Coffee Machines, Schaerer, and Curtis to WMF Professional Hotel Equipment and HEPP.
Already in the entrance area, the center welcomes visitors with historical exhibits and impressively tells the story of the brands. The spatial concept then leads into the coffee lounge – a place for arrival, lingering, and initial exchange.
The subsequent exhibition areas of HEPP and WMF Professional Hotel Equipment present high-quality cutlery, porcelain, glass, and buffet items in an environment that makes the brands’ premium claim tangible and promotes interaction.
The presentation areas are complemented by an auditorium, digital service zones, and a modern training and education center. This creates an Experience Center that goes far beyond a mere exhibition and intelligently connects encounters, knowledge exchange, and brand communication.
