Groupe SEB at ALEXA Berlin – a New Retail Experience

Groupe SEB at ALEXA Berlin – A new retail experience

With its latest location in ALEXA Berlin, MediaMarkt Saturn is setting new standards in modern retail. Moving away from the traditional discounter charm towards a unique and experience-oriented shopping world. The integration of exclusive brand boutiques is at the heart of this innovative concept, transforming conventional product presentation into an experiential world.The boutique realized in Berlin and designed by didid | brand environments is already the third and largest boutique for Groupe SEB.In the approximately 100 square meter boutique, the premium brands WMF, KRUPS, TEFAL and ROWNTA combine to offer customers a first-class product presentation of modern household appliances. Customers are invited to move through themed worlds to learn more about the products and try them out directly at various stations. The combination of a modern shopping experience with sound advice sets a strong signal for quality, innovation and customer proximity at the point of sale.

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