New brand presence in the BEKO Europe showroom in Frankfurt
With the integration of BAUKNECHT into BEKO Europe’s brand portfolio, we were tasked with redesigning the existing showroom at the Eschborn location. Objective: More emotional appeal, more experience, more interaction.
Central to our concept are a functional show kitchen for live cooking, a comfortable communication area for events and meetings, as well as the comprehensive exhibition of BAUKNECHT’s current product portfolio. Through colors, materials, and digital touchpoints, the showroom transforms into an emotional brand experience.
Thanks to BEKO for their trust in didid | brand environments – we are delighted to have contributed to shaping this special place of interaction and product presentation!
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